“HOW DO YOU SEE THE WORLD?”
A successful partnership that is leading visual health to schools and social institutions
“How do you see the world?” is a partnership between the Nissan Institute and Instituto Ver e Viver (“See and Hear Institute”), the social arm of contact lens company Essilor, to take visual health to people in public schools and social projects in locations near Nissan’s operations.
From the start, the project has been based on statistical data related to education and safe driving. According to a survey by the Vision Impact Institute, 22.9% of school truancy at Brazilian schools occurs due to eyesight correction failure, 80% of what children learn in their infancy is captured through their eyes, and 59% of traffic accidents in the world are related to eyesight correction failure.
Since August 2015, over 20,000 people students, teachers and employees who do not have access to eye tests, whether because of a lack of money or absence of nearby ophthalmologists and opticians, have been able to identify and correct their eyesight problems through this project. After the need for eyesight correction has been diagnosed, participants are given a pair of glasses free of charge.
This initiative involves volunteers from the Nissan Institute, Instituto Ver e Viver and doctors from the Brazilian Ophthalmology Society.
First stage: Visual acuity test, carried out by a team of volunteers.
Second stage: People who have difficulty seeing are referred for a consultation with an ophthalmologist, which takes place in the same place, in a mobile doctor’s office. If the need for visual correction is confirmed, the patients can choose the frames they want.
Third stage: Handover of glasses with the appropriate lenses. Produced by Essilor and donated by the Nissan Institute.
At some schools, students have received their glasses from the hands of very special people: athletes and mentors from Team Nissan, the company’s mentoring program for 31 Brazilian athletes and para-athletes on their journey to the Rio 2016 Games. Aldemir Junior (Olympic athletics), Caio Ribeiro (paracanoe), Michele Ferreira (Paralympic judo) and mentors Clodoaldo Silva (Paralympic swimming) and Hortência Marcari (Olympic basketball) handed over the glasses and gave short speeches about motivation and overcoming the odds.
These meetings led to a web series showing the world through different eyes. In four episodes, athletes help to tell the stories of students at Experimental Olympic Schools in Rio de Janeiro, whose lives have been transformed by sport and the project.
See the episodes here:
Episode 1 – Swimming
Episode 2 – Athletics
Episode 3 – Judo